I don't smoke, but once a nice-looking young lady offered me a free lighter if I filled out a questionaire regarding my smoking habits. Since free things are nice, and my inhibitions had been lowered by a mixture of Jager-bombs, Corona, and friends, I said, “sure.” I spent two minutes or so pressing buttons on her hand-held survey machine, and thus, I went home with a free zippo lighter void of any Marlboro markings what-so-ever. It was nice.
Two months later I received a huge package in the mail from Marlboro. The outside of the packaging was nicely decorated with a rugged Montana-esque landscape; inside was a free Marlboro cookbook along with a coupon for great savings off America's favorite carcinogen. This wasn't some small pamphlet cookbook, either, it was completely filled with great grilling ideas . We tried some - they were delicious.
Another month went by, and with it came another gift from the people at Phillip Morris. This time I received a CD filled with songs that apparently increase the degree of 'coolness' you exude while smoking on a C-stick. I didn't recognize any of the artists on the CD, and I was afraid of subliminal “smoke me” messages - so I tossed the CD in the trash. It was a nice jesture, but I get paid to listen to music all day. Listening to music on my 'free time' usually only includes my favorite artists in my favorite genres.
Today I noticed a glimmering silver envelope resting on the edge of my coffee table. It looked like your typical piece of junk mail, but it contained the Marlboro letterhead. I knew it was another gift.
Upon opening the 'gift,' my eyes came upon a credit card looking object. My first thought was, “great, another credit card offer.” Then I thought, “wait, this looks too real to be one of those 'offer' cards.” Did they give me a REAL credit card? Did someone fill out a credit card offer for me? Was there some kind of identity theft going on?
Since my eyes are keenly trained in the art of skimming mail for bills and checks, this felt akward to me… but I had to actually read the letters on the paper attached to the card. It said “$10 for now, $25 for later.” What?!?!?! Are they giving me $10? Sure enough. The card, affixed to the paper with that cool booger glue, was a gift card in the amount of $10. In order to receive the extra $25 I would have to send in 125 Marlboro Miles - but since I don't actually smoke I was happy with my free 10-spot.
Apparently now that Phillip Morris isn't allowed to advertise in any of the expensive “main stream” mediums (like their favorites: Ranger Rick Magazine & Nickelodeon) they have to hit their core demo through the mail. What a great idea! There is no faster way to a person's heart and lungs than through cold, hard, cash.
Thank you Congress, for forcing Phillip Morris to put together the best advertising campaign I have ever been affected by.
The advertising worked, by the way, as I plan on buying Marlboro cigarettes with the $10 they gave me. I won't, however, be smoking these cigarettes. I will send them to my friends in Iraq who are smokers. Evidently the only cigarettes they have over there either 1.) are stale, 2.) are the wrong brand, or 3.) are just plain disgusting.