It looks like the Dove campaign may be full of more shit than is ethically possible. From AdAge:

Dove’s “real beauties” may not be so real after all, at least by the account of a renowned airbrush artist. In a May 12 profile in The New Yorker posted online, Pascal Dangin of New York’s Box Studios is quoted as saying he extensively retouched photos used in the Campaign for Real Beauty, which, if true, could seriously undermine an effort that already has subjected Unilever to considerable consumer and activist backlash in recent months.

[UPDATE] Dove says it ain’t so.

Dove’s “real beauties” were not airbrushed, but their photos were treated to eliminate dust from the film and provide “color correction,” according to Unilever and celebrity photographer Annie Leibovitz.

In a joint statement provided by Unilever regarding its “Campaign for Real Beauty,” the company, Ms. Leibovitz, who created the ads in question, and the celebrity photo re-toucher she works with — Pascal Dangin, who kicked off the controversy with a quote he said was taken out of context in an interview with The New Yorker magazine — all denied substantially altering images in the much-lauded campaign.

Ugh.

I feel kinda like a dope this morning. Yesterday, I posted the Dove Onslaught ad that encourages you to, “talk to your daughter before the beauty industry does.”

Then I came across a video parody of the Onslaught video that I posted yesterday. In this video, it shows Axe commercials as the onslaught of self-image-reducing ads. Axe, of course, is owned by Unilever, who also owns the Dove brand.

Here’s the video:

I know this is all old news, but it’s new to me - and I think it’s completely unethical.